星空传媒 Inc. Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

SEGMENT REPORTING

SEGMENT REPORTING

6 Months Ended

Jun. 30, 2012

NOTE 2 鈥� SEGMENT REPORTING

Our Company鈥檚 primary operations are organized and managed according to product category and geographic location: U.S. Iron Ore, Eastern Canadian Iron Ore, North American Coal, Asia Pacific Iron Ore, Asia Pacific Coal, Latin American Iron Ore, Ferroalloys and our Global Exploration Group. The U.S. Iron Ore segment is comprised of our interests in five U.S. mines that provide iron ore to the integrated steel industry. The Eastern Canadian Iron Ore segment is comprised of two Eastern Canadian mines that primarily provide iron ore to the seaborne market for Asian steel producers. The North American Coal segment is comprised of our five metallurgical coal mines and one thermal coal mine that provide metallurgical coal primarily to the integrated steel industry and thermal coal primarily to the energy industry. The Asia Pacific Iron Ore segment is located in Western Australia and provides iron ore to the seaborne market for Asian steel producers. There are no intersegment revenues.

The Asia Pacific Coal operating segment is comprised of our 45 percent economic interest in Sonoma, located in Queensland, Australia. The Latin American Iron Ore operating segment is comprised of our 30 percent Amap谩 interest in Brazil. The Ferroalloys operating segment is comprised of our interests in chromite deposits held in Northern Ontario, Canada and the Global Exploration Group is focused on early involvement in exploration activities to identify new projects for future development or projects that add significant value to existing operations. The Asia Pacific Coal, Latin American Iron Ore, Ferroalloys and Global Exploration Group operating segments do not meet reportable segment disclosure requirements and therefore are not reported separately.

We evaluate segment performance based on sales margin, defined as revenues less cost of goods sold and operating expenses identifiable to each segment. This measure of operating performance is an effective measurement as we focus on reducing production costs throughout the Company.

The following table presents a summary of our reportable segments for the three and six months ended June听30, 2012 and 2011:

听

听听

(In Millions)

听

听听

Three Months Ended
June听30,

听

听听

Six Months Ended
June听30,

听

听听

2012

听

听听

2011

听

听听

2012

听

听听

2011

听

Revenues from product sales and services:

听听

U.S. Iron Ore

听听

听听$

705.0听听

听听

听

43%

听听

听听$

885.2听听

听听

听

49%

听听

听听$

听听1,146.7听听

听听

听

40%

听听

听听$

听听1,395.3听听

听听

听

47%

听听

Eastern Canadian Iron Ore

听听

听

303.9听听

听听

听

19%

听听

听

297.6听听

听听

听

16%

听听

听

524.6听听

听听

听

18%

听听

听

424.9听听

听听

听

14%

听听

North American Coal

听听

听

209.2听听

听听

听

13%

听听

听

159.7听听

听听

听

听听

听

399.2听听

听听

听

14%

听听

听

324.7听听

听听

听

11%

听听

Asia Pacific Iron Ore

听听

听

361.3听听

听听

听

22%

听听

听

381.6听听

听听

听

21%

听听

听

721.1听听

听听

听

25%

听听

听

727.0听听

听听

听

24%

听听

Other

听听

听

46.6听听

听听

听

听听

听

81.7听听

听听

听

听听

听

99.1听听

听听

听

听听

听

117.1听听

听听

听

听听

听

听听

听

听听

听

听听

听

听听

Total revenues from product sales and services for reportable segments

听听

听听$

听听1,626.0听听

听听

听

100%

听听

听听$

听听1,805.8听听

听听

听

100%

听听

听听$

听听2,890.7听听

听听

听

100%

听听

听听$

听听2,989.0听听

听听

听

100%

听听

听

听听

听

听听

听

听听

听

听听

Sales margin:

听听

U.S. Iron Ore

听听

听听$

286.1听听

听听

听听$

441.1听听

听听

听听$

452.9听听

听听

听听$

802.4听听

听听

Eastern Canadian Iron Ore

听听

听

11.7听听

听听

听

68.0听听

听听

听

(2.6)听

听听

听

102.5听听

听听

North American Coal

听听

听

(9.6)听

听听

听

(14.8)听

听听

听

5.0听听

听听

听

(17.7)听

听听

Asia Pacific Iron Ore

听听

听

146.8听听

听听

听

205.0听听

听听

听

271.9听听

听听

听

400.8听听

听听

Other

听听

听

14.3听听

听听

听

32.3听听

听听

听

25.6听听

听听

听

43.1听听

听听

听

听听

听

听听

听

听听

听

听听

Sales margin

听听

听

449.3听听

听听

听

731.6听听

听听

听

752.8听听

听听

听

1,331.1听听

听听

Other operating expense

听听

听

(84.0)听

听听

听

(113.8)听

听听

听

(156.4)听

听听

听

(171.2)听

听听

Other expense

听听

听

(47.6)听

听听

听

(28.0)听

听听

听

(91.1)听

听听

听

(7.1)听

听听

听

听听

听

听听

听

听听

听

听听

Income from continuing operations before income taxes and equity loss from ventures

听听

听听$

317.7听听

听听

听听$

589.8听听

听听

听听$

505.3听听

听听

听听$

1,152.8听听

听听

听

听听

听

听听

听

听听

听

听听

Depreciation, depletion and amortization:

听听

U.S. Iron Ore

听听

听听$

23.8听听

听听

听听$

22.2听听

听听

听听$

47.0听听

听听

听听$

39.5听听

听听

Eastern Canadian Iron Ore

听听

听

38.6听听

听听

听

31.5听听

听听

听

76.5听听

听听

听

41.3听听

听听

North American Coal

听听

听

24.3听听

听听

听

20.8听听

听听

听

44.4听听

听听

听

42.4听听

听听

Asia Pacific Iron Ore

听听

听

39.8听听

听听

听

24.9听听

听听

听

69.8听听

听听

听

48.9听听

听听

Other

听听

听

5.6听听

听听

听

7.4听听

听听

听

11.7听听

听听

听

14.5听听

听听

听

听听

听

听听

听

听听

听

听听

Total depreciation, depletion and amortization

听听

听听$

132.1听听

听听

听听$

106.8听听

听听

听听$

249.4听听

听听

听听$

186.6听听

听听

听

听听

听

听听

听

听听

听

听听

Capital additions (1):

听听

U.S. Iron Ore

听听

听听$

28.1听听

听听

听听$

55.7听听

听听

听听$

62.9听听

听听

听听$

87.3听听

听听

Eastern Canadian Iron Ore

听听

听

177.3听听

听听

听

60.7听听

听听

听

307.9听听

听听

听

64.2听听

听听

North American Coal

听听

听

32.7听听

听听

听

28.5听听

听听

听

71.8听听

听听

听

56.0听听

听听

Asia Pacific Iron Ore

听听

听

16.9听听

听听

听

58.0听听

听听

听

126.2听听

听听

听

83.3听听

听听

Other

听听

听

11.1听听

听听

听

3.5听听

听听

听

50.7听听

听听

听

6.6听听

听听

听

听听

听

听听

听

听听

听

听听

Total capital additions

听听

听听$

266.1听听

听听

听听$

206.4听听

听听

听听$

619.5听听

听听

听听$

297.4听听

听听

听

听听

听

听听

听

听听

听

听听

(1) Includes capital lease additions and non-cash accruals. Refer to NOTE 20 鈥� CASH FLOW INFORMATION

A summary of assets by segment is as follows:

听


听	听听	(In Millions)						听
听	听听	June 30, 2012		听	听听	December听31, 2011		听
Segment assets:	听听				听听
U.S. Iron Ore	听听	听听$	1,915.4听听	听听	听听	听听$	听听听听1,691.8听听	听听
Eastern Canadian Iron Ore	听听	听	8,138.3听听	听听	听听	听	7,973.1听听	听听
North American Coal	听听	听	1,908.2听听	听听	听听	听	1,814.4听听	听听
Asia Pacific Iron Ore	听听	听	1,859.4听听	听听	听听	听	1,511.2听听	听听
Other	听听	听	1,045.2听听	听听	听听	听	1,017.6听听	听听
	听听	听	听	听	听听	听	听	听
Total segment assets	听听	听	14,866.5听听	听听	听听	听	14,008.1听听	听听
Corporate	听听	听	327.8听听	听听	听听	听	533.6听听	听听
	听听	听	听	听	听听	听	听	听
Total assets	听听	听听$	听听听听听听听听15,194.3听听	听听	听听	听听$	听听14,541.7听听	听听
	听听	听	听	听	听听	听	听	听

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 29

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 30

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 10

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

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Reference 8: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

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Reference 9: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599

Reference 12: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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-Name Accounting Standards Codification

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-Name Accounting Standards Codification

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-Topic 280

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-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599

+ Details